The FERAL Story

When I first picked up a brush, I never imagined it would lead me to creating my own brand. As a stylist, I’ve spent years behind the chair and out in the streets, helping people feel confident and powerful through their hair.

But I’ve also learned something important along the way: beauty isn’t about perfection. It’s about freedom — freedom to be bold, wild, unapologetic… to be FERAL™.

That’s why I created this collection. Professional, luxury tools that don’t just work — they elevate. Products designed with intention, so you can achieve effortless, polished styles without compromise.

And because being feral isn’t only about looks, a portion of every purchase supports local shelters, helping care for feral cats and abandoned animals. Because untamed doesn’t mean unloved.

My hope is that FERAL™ inspires you to take care, brush your hair, and embrace your own version of beautiful.

— Philip